Who I am?

Francine is an idea born during a difficult period of 2020 for the whole world, COVID-19. Quarantine can lead to making choices. Mine was to follow my heart and the dream of being able to turn my passion into a job.

I have always followed beauty trends from all over the world and the use of cutting-edge ingredients, perfumes and packaging have always fascinated me.

Everyone has always had a favorite part of their body. My? Hair. Since I was a child I have taken care of them and I liked playing with my mother and grandmother's products and oils. When you take care of a part of your body you feel better right? I have carried this passion throughout my life until today when I decided to make it my job.

In a difficult economic moment like the one we are going through, I wanted to strengthen the potential we have in Italy which is very often underestimated and sometimes obscured.

All the fabrics of the products and the materials used to compose the packaging are made in Italy by small/medium-sized companies that have contributed to creating what was just an idea until 3 months ago.

Why silk?

During quarantine I happened to read many articles and blogs on the beauty world and among these I came across the use of silk as a skin and hair care product. I tried to delve deeper into the topic and by inquiring in more detail I discovered a world that is still little known in Italy. In fact, I was inspired by brands already consolidated around the world to be able to create my own corner of beauty.

Francine was born to bring to everyone what my passion has always given me: self-wellbeing.